E-Tail London is in the books. Stewart Buskirk and I enjoyed our time in London, exchanging ideas with E-Tailers from across Europe.

How to measure and monetize social media was a constant topic throughout the conference. Unfortunately, no one possesses absolute answers. Certainly, "listening" to reviews and Facebook pages is of utmost importance. Those E-tailers who quickly resolve negative reviews and feedback - and turn those negative touches into positive interactions - are the ones making the most of Social.

High-touch customer service continues to be the hallmark of successful E-Tailers regardless of geography. Several companies noted that they had abandoned low-cost call center providers and focused on native language contact centers to provide a positive customer experience.

Dealing with complex regulatory issues in both the EU and the U.S. occupied most of One World's forum on "Going Global." For companies on both sides of the Atlantic, the other's taxes, tariffs and regulations create a fog of uncertainty.

High-quality order fulfillment continues to be a competitive advantage on both sides of the pond. Quick turnaround times is still important to consumers.

In the end, it comes back to taking care of the customer and taking care of the Brand.

- Thomas Unterseher, CEO

One World's CEO, Thomas Unterseher, and VP of IT, Stewart Buskirk, will be on hand at eTail London on June 16 and 17 to announce a brand new service from OWD – Global Guide. Global Guide is a service that OWD's founders have long considered essential for small and mid-sized companies to take advantage of the global opportunities of the Web. Fundamentally, Global Guide is a one-stop service for companies entering the U.S. market. Global Guide bundles all the services a new market entrant would need, from front-end consulting about regulations and legal issues all the way through to fulfillment and call center. We're really excited about offering this unique new service. Unterseher and Buskirk will be hosting a round table discussion on U.S. expansion on June 16 in London. Please contact Heather Bohr to arrange an appointment; heather@owd.com.

e-Tail London: http://www.wbresearch.com/etaileurope/home.aspx