Ecommerce Product Personalization and Customization: What Top Brands Are Doing to Stand Out
Customer expectations have skyrocketed, and ecommerce giants like Amazon and Walmart have made it harder for independent retailers to stand out in a crowded marketplace. Product personalization has emerged as a potent tool for brands striving to wow shoppers and offer tailored experiences that can compete with industry titans. The concept is simple: customers personalize […]
The Psychology Behind Personalized Products: Understanding Consumer Behavior
Understanding consumer behavior, preferences and tastes can feel overwhelming and complicated. Despite the complexity, the need to understand your customers remains a vital part of running a successful business. What’s the secret to figuring out how consumers make decisions? Consumer psychology. What is consumer psychology? The field of consumer psychology helps us understand the patterns […]
A Look Back at 15 Years of Order Fulfillment Excellence: An Interview With our Chief Customer Officer
Amber Fullerton is Chief Customer Officer of One World Direct and is also one of the leaders in both sales and marketing. Amber proudly belongs to a very rare club of executives, who hold 15-year tenures with just one business. In recognition of achieving such an impressive milestone, we dug deep into Amber’s experiences with […]
How Amazon FBA Changes are Affecting SMBs
As we all know, Amazon is the juggernaut of ecommerce. Many sellers not only sell on the platform, they also use Amazon FBA (Fulfillment by Amazon). But Amazon FBA changes, both regulatory and monetarily, are affecting sellers…and not in a good way. What is Amazon FBA? In this day and age, any seller worth […]
Deck the Halls with These 9 Holiday Selling Ecommerce Tips
With the brisk chill in the air comes the busiest season for ecommerce sellers: The Holidays. A time when things can either go swimmingly well, or horribly wrong. As kids are making their holiday wish lists for Santa, ecommerce sellers should be making their lists and checking them twice too. A holiday checklist comprised of […]
How to Deliver Customer Expectations this Black Friday
Black Friday is arguably the biggest shopping event of the year in the United States. Millions of people eagerly take advantage of heavily discounted products. Not only to trim their holiday shopping bill, but to buy enough gifts for family members and inner circles. For ecommerce companies, handling the volume of purchase orders from Black […]
How to Get Ready for Black Friday: 5 Ways Ecommerce Brands Can Prepare
When Q4 is underway, many ecommerce companies have their sights focused on one specific weekend (we all know what it is). The day after Thanksgiving, Black Friday, takes over with millions of people eager to take advantage of heavily discounted products. And some ecommerce companies scramble to get ready for the biggest sales weekend of […]
How To Optimize Your Ecommerce Website for Black Friday & Cyber Monday
The Black Friday weekend is one of the busiest shopping periods of the entire year. Retailers have treated the US Thanksgiving weekend as the unofficial start of the holiday shopping season for decades, but Black Friday became the official phrase to describe the day after Thanksgiving beginning in 2005. Since then, Black Friday has consistently […]
How to Create Customer-Centric Order Fulfillment Processes: Simple Strategies for Optimizing Brand Experience
Order fulfillment is an essential part of the ecommerce customer experience. Customers have high expectations for a streamlined buying experience, and anything can trigger them to opt-out of the purchase. For example, 33% of US shoppers will consider switching companies after just one experience of poor service. Building an ecommerce business that achieves high growth […]
Will the Supply Chain Ever Go Back to “Normal”?
It’s fair to say that the world completely changed in the fallout from COVID-19. People were forced to reevaluate their everyday activities. From travel, to work, and even purchasing the most basic of products. Online shopping exploded at the beginning of the pandemic. Despite the recent decline in virus transmission, many people still remain hesitant […]